Ethical copywriting for heart-based businesses
Create clear messaging that connects and converts – with your vision, voice and values
…making money and a meaningful difference. All because you stand out and deeply connect with people who love you and what you stand for.
It’s all possible.
Because once you get clear on your vision, voice and values – and infuse it into your content with courage and care – that’s when magic happens.
*Waves wand* Ding!
Meet your copy coach
After 14 years copywriting for small and big brands, I guide heart-based business owners, coaches and creatives to connect with their brand soul – and write content that converts. With zero manipulative marketing.
I’m also a horse rider, coffee drinker, ocean lover and student of intersectional feminism and anti-racism. Here, all are welcome. Here, we’re building a better, fairer world for all.
Katherine was so wonderful to work with – she saved me from About page paralysis and shame by helping me articulate so clearly what was in my heart. When you are so used to being in you own head about what you do, having someone who is adept at coaching and copy to look at my work from the outside in was a dream combination. I’m so grateful to Katherine for this. She is so gentle and insightful and was listening deeply to my vision.
I just added your beautiful words to my page. I’m feeling so overwhelmed with gratitude and appreciation. I am so overjoyed with how it’s turned out. I honestly couldn’t have imagined this.
Katherine has a gift for providing clarity, calm and direction. Even as a copywriter, writing my own copy is so challenging and it’s impossible to stay objective, so I’m never quite sure if I’m hitting the mark. In just a few short minutes, Katherine was able to pinpoint the areas of weakness on my sales page and gave me simple tips for making it more effective. I implemented her tips right away and woke up to a couple more students in my program — a coincidence? I think not!
I now feel so much more confident that I am connecting with my audience in a genuine way. When we flipped my content using your structure, the key messages stood out with much more impact! A bit of copy magic right there! My copy will now speak so much more directly with my audience, to enable me to communicate how I am able to help them and how my programs are different.
Thank you so much for the productive session yesterday! I walked away with so much clarity. I was able to complete my offer and feel really empowered and great about it! You noticed every word that was holding me back and helped me tune into what I want to be sharing. I was really impressed by how much we got accomplished in just 45 minutes!!!